Marketing is a very dynamic
subject that defines the path of an organization in selling goods and services
to its targeted customers. The subject includes framing of marketing strategies
as well as encountering competitors marketing strategies through descriptive thinking and
detailed analysis. As a subject, marketing is the place where innovation
exists. Research reports are often amongst the most common form of assignments
that a marketing student has to complete. The following considerations while
preparing a Marketing Research Report
Assignment can prove to be beneficial.
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| Writing a research paper on Marketing |
Marketing means research
Since marketing is all about
maintaining a healthy relationship with customers, research will play a role
here. From a company’s perspective, it is not only important to retain existing
clients but also to make continuous research for finding new markets and
enhancing the client base. Even new product launch is based on market research.
What is your position?
While writing a research paper on Marketing you should
first determine the position of the given company. This can be done by finding
the market share of the company in which it is operating. Customer loyalty,
brand preference, market structure, distribution of income over the company and
its competitors, etc., are some of the key areas to focus upon.
Is your competitor better than
you?
Research report is considered to
be incomplete if your channel is not describing the actual position of the
company. A segment of the research report will describe the fair position of
the company. If the competitors occupy a greater market share then the same
should be clearly mentioned, whereas on the other hand, if not, then strategies
to continue the lead should be furnished. Assignments provide the candidates
with a glimpse of their expected contribution. If they can prove themselves
here, a bright future awaits for them. To Know more visit, Management Writing Solutions.
