The professors at some of the most
prestigious Universities around the world prefer shorter case studies, as
opposed to the majority of MBA students. Many students think that a case study
is meant to display one’s ability to write a corporate story. At some aspects,
case studies are stories of a company’s journey; however, that does not require
you to follow the footsteps of William Shakespeare. Instead, you can focus on
preparing a concise report by highlighting the business problems and the
measures taken by such companies to combat these issues.
Here
we will discuss the important tips from the high scoring MBA students that will
help you to improve your writing skills. Implement these tips for creating the
best corporate case study for your class presentation.
a. Choose
your Favourite Corporate house
The corporate world is evolving very
fast and as new companies are coming up every week, it may be a daunting task
itself to choose the right subject for your corporate case study. Choosing your
favourite company will make things easier for you, just like choosing the
favourite extra-curricular activity at high school improves one’s
concentration. If you like Jaguar Cars, it is very likely that you will have
fun researching about their problems and strategies as well as their overall
journey.
b. Format
Perfectly
Formatting the document in an
appropriate manner is important for grabbing the reader’s attention. If a well
researched document lack the proper editing and formatting, it may not receive
its deserved applauds. Using the proper fonts, bulleted texts at required space
will make all the difference in order to get your professor’s appreciation and most
importantly, good marks. If you are not aware of the formatting standards of an
MBA program, you can opt for external help
to write an essay. Management Writing Solutions can provide you with the
necessary essay writing help.
c. Building
the story: Using Timeline
As stated earlier, corporate case
studies are stories revolving around the corporate houses. Nevertheless, you
should not use your literary skills to explain the internal and external
happenings of a company. Instead, you must use your analytical approach to
address the problems faced by the organisation and the measures they have taken.
The most important thing to keep in mind while preparing a corporate thesis is
the timeline of events. The high scoring students prefer to start the story and
eventually finish it, by mentioning relevant dates and events associated with
the event. It may be how a company had managed its crisis during a given period
or it may also start from the first date when that crisis came to notice.
d. Using
Numerical
When preparing a corporate report, you
must avoid using generic sentences such as ‘the company had doubled its
revenue within a year’. Using such sentences may not be fully understood by the
reader, as he/she may get confused about whether the company’s turnover was
doubled from $100 to $200, or $1 million to $2 million. Hence, consider using
the exact figures that will allow you to express your findings clearly.
e. Using
Visuals
There is a reason why TV and online
media have outrun the radio in terms of popularity. And that is the additional
visual experience received by the users. Researchers have found that visual
content is more likely to be understood elaborately by the audience as compared
to full text content. Add info graph, charts, diagrams and other possible
images to highlight the most important sections of your case study. Using them
will allow the professors to move directly to the important part and thus, your
hard work will be fruitful.
f. Extensive
Research
Make sure that you conduct extensive
research when you are preparing a corporate case study. When we say the term
‘extensive’, we mean every possible way that you can use in order to transform
your corporate thesis into a professional one. Conduct interviews of the
industry experts, including the members of the company you are writing on; it
will enhance the credibility of your report. If possible, you can attend
several seminars and conferences, as these events will provide you with more relevant
information than that you would gather from the internet.
g. Emphasize
on the cause, rather than the problem
The difference between the high scoring
and average scoring students is that the latter focus on the problems, while
the former figures out the reason and factors behind the problem. If you are
preparing a case study on any specific issue faced by your favorite organization, conduct research (refer to point f) in order to dig more
information that will help you to build up a timeline (see C.) based on the
events and what caused them.
h. Describe
the strategy
Once you have figured out all the
possible reasons behind an issue, make sure to portray the strategies
implemented by the subject (the company you are working on) that helped them to
overcome the challenges; without which your case study will seem incomplete.
When you are preparing a corporate
thesis, you must pay attention to specific structural details that you may not
consider important; however, if avoided, these ‘details’ can deduct your marks.
Hence, make sure that your case study is concise, error-free, structured
correctly and contains all the necessary information, required to prove your
point. And more importantly, develop an ‘eye for details’, which will be
beneficial for your career as well.
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